video
let’s change the conversation about weight
obesity. it’s a hard word to hear and an even harder thing to discuss. novo nordisk was looking for a way to change the conversation and over the course of a year, our team at fh developed the it’s bigger than me movement to tackle this touchy subject. we brought in queen latifah to become the face of the campaign and told the story of obesity in ways many people hadn’t seen before.
fleishmanhillard
finally a place texas can turn to
the state of texas is evolving how it speaks about substance use and mental health. our team at fh set out to develop a campaign based less on judgement and more on familial connections and understanding. overcoming our issues can be a lot easier when we have someone to turn to.
fleishmanhillard
open up the rural dictionary
pig farmers are misunderstood. we love their products but when you think about the process, you think ol’ mcdonald. the national pork board needed some help busting these myths and with eric stonestreet and rural dictionary. taking common phrases and turning them on their head to eliminate the assumptions we’ve had about modern farms.
fleishmanhillard
what is this place???
you don’t think much about iowa, do you? but guess what, it’s time to think again. iowa is home to so much more than you’d think, you just haven’t been properly introduced yet. this is iowa.
fleishmanhillard
budweiser and the astros earn history
in the 2017 mlb playoffs, the houston astros changed their season rallying cry of “earn it” to “earn history" and eventually to "earned history." budweiser asked us to create a video piece congratulating the astros season and root them on in the 2017 playoffs. this video would recognize the effects of hurricane harvey, and supporting the city and team. finally, when the astros went on to win the world series, we were again tasked to create a payoff video that would gather new elements while using previously shot footage.
the infinite agency
drivers can save with a little magic
our team worked with the north texas tollway authority to create a new campaign to increase tolltag subscriptions in dfw. as part of our campaign, we explored bringing a radio spot to life with the help of an outside animation studio. this spot was “alakazam’d” on gas station tv and social media for all of metroplex to see.
the integer group
bud light's super bowl tickets for life
during the nfl season, bud light had a contest to give out super bowl tickets for life. to win, consumers had to share a picture of themselves with a gold bud light can on their social media. we came up with the idea of having two gold seats at various nfl stadiums to visually represent the two tickets every super bowl the winner would win.
the infinite agency
happy fiesta mas!
on the border loves the holidays and specifically, the music. to celebrate the season, we created a holiday parody song that focused on the tex-mex offerings that on the border provides. this catchy little earworm had guests coming back for guac, guac, guac, guac, guac all holiday season long.
the infinite agency
bud light and the copa america
bud light had an exclusive partnership with the copa america centenario and wanted to give fans tickets to the game. we utilized a microsite to serve as our submission hub and a local radio star to generate interest in the contest.
the infinite agency
don hewlett volkswagen
for a few years, chip fransworth has been the face of hewlett volkswagen. in these most recent spots, we sought to develop his character further while still giving consumers a look at the great deals going on at the dealership. we also have begun to introduce another character to the mix by the name of sami. this young couple will continue hewlett's messaging and appeal to a younger audience.
the infinite agency
go on natural light's "business trip"
natural light wanted to give two graduating college bros a victory lap road trip around the usa before they went off into the real world. our idea was to create a fake ceo that resonates with the audience and have him create a bogus trip to send these bros on. kyle coleman would be the face of this campaign and we would style this to be campy and low budget. it had to feel like he made it by himself and that he was looking to just have fun.
the infinite agency
natural light is one calorie less
the beer you drank is college is ready to highlight their most impressive selling point, that they are one calorie less than that other lite beer. natural light approached us with only this insight and we created a video that is just as absurd as the insight itself.
the infinite agency
acd tim mccarthy | copy greg overhuls | ad caleb alba | editing ethan goldhammer
on the border for cinco de mayo
on the border's biggest day of the year is cinco de mayo. to promote this big day, they created a lime mascot named señor cinco and asked us to execute the motto "cinco like you mean it." we created the idea of using señor cinco as a shoulder angel and devil who gives customers advice on how to "cinco like you mean it."
the infinite agency
pizza hut teams with the ncaa
pizza hut signed an exclusive contract to become the official pizza of the ncaa and requested some ideas on how to use this sponsorship at some unconventional sporting events. pizza hut also utilized a brand ambassador to function as their pizza hut all-american. at the cross country finals, we teamed up with nba player shane battier and cross country all american noah droddy to pit the runner against the pizza maker. at the water polo finals, we utilized the pizza hut all-american in a facebook live event that had him do various water polo related challenges.
the infinite agency
ziegenbock is the g.o.a.t.
ziegenbock is a bold amber lager brewed only for the texas market. in launching a new campaign, ziegenbock looked to cash in on their name meaning billy goat and the acronym g.o.a.t (greatest of all time). these spots were created to highlight the liquid, create awareness, and educate consumers on what the brand stands for.
the infinite agency
we can hold it for you
fedex is always looking for ways to better serve package recipients. with all this talk about porch pirates, it’s uncertain you’ll get your package when you’re not home. well, this video was made to show how easy it is to have a package held at a secure location for later pick up. bye bye uncertainty. hello redirect to hold.
the integer group
