jake gets jacked

state farm had a big mission during super bowl, be a good neighbaaahhhhhh. to tease the coming spot, we were tasked with creating an earned media moment to show that something big was coming with arnold schwarzenegger and state farm. so we decided to pump jake up. we brought jake to arnold’s favorite gym and had the two work out together. this caught on like wildfire, spreading to media all over and helping the arnold super bowl spot, earn even more as the most popular spot of the super bowl.

fleishmanhillard

diy plays are at hand

as it is in the nfl, it is in life – you always need the right play. lowe’s has always helped diyers have everything they need, so we developed a way for diyers to keep instructions on them too. we developed the diy wrist coach, which was able to house diy plays for every level of project. we even teamed with cowboys quarterback dak prescott to help us lauch this limited-edition item to the public while he showed off some diy skills of his own.

fleishmanhillard

#ifykyk

life is full of ups and downs, with lessons we learn along the way. there are little tricks that we learn that make things easier and when you know, you know. life cereal wanted to create a way for parents to connect on these things and share with one and other, so we created #ifykyk a way for life fans to share their best tips. this also included the lifeline, where consumers could share their best advice or hear advice from other parents. we kicked this concept off with some additional star power too, we hosted an experiential activation at the santa monica pier and brought in julie bowen to host the event, meet fans and share advice of her own.

fleishmanhillard

stack em up!

pearl milling company loves moms and for mother’s day, they wanted to help families give them what they really want… the perfect family photos. we found a few families that had (for one reason or another) not been able to capture those perfect photos and surprised them with a all inclusive photo shoot. we then shared this with the rest of the country and gave families a chance to enter for a chance to win a photoshoot for their own families as well.

fleishmanhillard

surprising stranded travelers during the holidays

lowe’s was looking for an unexpected way to deliver joy to people during the holidays. so, with the help of the team at fh, we decided to bring lowe’s interior expertise to wyndam hotels around the country and give travelers who’ve had a flight canceled or delays a stay at a hotel that felt a little more like home.

also, i wonder who that lowe’s red vest is? ;)

fleishmanhillard

michelob ultra at the houston marathon

for the 2016 houston marathon, michelob ultra asked us to come up with a superior experiential play that only the superior light beer could provide. we did just that. for before the marathon, we presented an interactive instagram mural, custom shoelaces, customizable sign templates, and a shareable runner-in-motion image. then we presented a post-marathon biergarten experience complete with a crowd sourced dj platform, chalk sidewalk signage, tvs streaming the race, and race medals that were also bottle openers.

the infinite agency

budweiser and baseball

for the 2017 baseball season, budweiser unveiled its first ever fan designed team cans. they wanted to highlight these cans and also utilize their partnership with the mlb. we were tasked to create buzz about the can and activate with experiential through out the season. we created a 360° vr stadium experience that would be featured in the stadium during the 2017 baseball season. further in stadium content included the "inning of winning" where a row of fans would win prizes if a home team pitcher could throw a 1-2-3 inning. finally, we created photo experiences, games, influencer kits, and more.

the infinite agency

budweiser teams with the ufc

budweiser wanted to bring the fight to san antonio and they asked us how to give a raw, real experience to appeal to hardcore ufc fans. we presented them with a three part content and experience play that would culminate in a huge budweiser ufc watch party. we would create a microsite and breakable rich media ads to encourage sign up for entry both online and with text-to-win. we would create a disruptive "fight" in the middle of the riverwalk and also at night have motion activated light up ads pop up. we would cover san antionio in out of homes and put co-branded interactive budweiser displays in stores. finally, the event would feature food trucks, a wall of old tvs showing highlights from previous fights, and an octagon shaped projector set up where fans could feel like they were at the fight. hidden within the octogon projector setup was a dj booth for a post fight party.

the infinite agency

michelob ultra's superior trail project

michelob ultra celebrates those who live an active lifestyle. they were given a unique opportunity to team with some lesser traveled parks and asked us how we could make this a superior experience. we then created the superior trail project. this would focus on plussing up these existing parks without damaging them or taking away from their beauty. we would create custom trail maps for each park, michelob "mile-stones" that were stacked rock art, we would create giant picture frames from found wood at the most beautiful parts of the trial , and we would use moss graffiti to add more michelob to the trail. we would invite fitness and outdoors influencers to experience the trail and have an influencer meet up at the very end of the activation.

the infinite agency